SaaS companies face significant financial pressures in today's economic climate, with event marketing budgets often the first to be cut. I’ve found that leveraging partner communities, on many occasions, we halved costs and doubled the impact of our efforts.

Here's a guide on why this approach works, how to implement it, and some critical dos and don’ts.

Berlin, the capital of Europe's largest economy and the third-largest market for most SaaS companies, is renowned for its creativity, history, and eclectic charm. It's also home to a thriving culinary scene that offers exceptional private dining experiences.

Building your brand, community, and pipeline is crucial to your success as a VP of EMEA.

In this 10-step guide, we’ll walk you through the essentials of building and executing a successful event management strategy. 

Are you planning a corporate hospitality event that aligns with your company's sustainability and social responsibility values?

When it comes to private dining, London excels with venues that cater to every taste and occasion.

In today’s fast-paced SaaS landscape, the importance of customer relationships has never been more pronounced.